Privacy Policy

This is the Privacy Policy for We are committed to protecting your personal data and this Privacy Policy is written to inform you how we will use your personal data.

This Privacy Policy provides you with information on how we collect and process your personal data through our website.

Personal data is information about an individual that can be used to identify an individual. Please read this Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal data collected through our website.

What personal data do we collect?

We may collect, use, store and transfer different kinds of personal data about you which will include the following: name, date of birth, marital status, gender, bank account, email address, telephone number, payment card details, information relating to products and services you have purchased from us, IP Address, browser details, location information, survey responses, how you use our website and your marketing preferences.

How do we collect your data?

This website uses cookies which may collect your personal data, please refer the cookies section below for more information on how we use cookies and how you can opt in/out.

We collect information from you when you fill in a contact form, submit a funeral wishes form or respond to a survey on our website.

How do we use your information?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To follow up correspondence with you by e-mail or phone.
  • To store your funeral wishes form after submission.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation, generally this will enable us to provide you with a better service.
  • To protect our business and our business interests including our website.
  • Only if you have subscribed to our newsletter/s - to send periodic marketing e-mails from Mailchimp which includes uploading your data to Mailchimp's service.

How do we protect your information?

We have put in place appropriate security to prevent your personal data being lost or stolen, or otherwise used in an unauthorised manner. These security measures are regularly reviewed and access to your personal data is limited to those employees and agents that have a business need to know.

Our current website security measures include the use of:

  • Regular malware scanning
  • SSL certification
  • Web spam blockers

How long do we store your information?

We will only keep your personal data for as long as it is needed in order to use it as described above or we have a legitimate business interest to store your data for later contact. In certain circumstances, such as for our accounting, your personal data may be kept beyond the duration of the provision of service.

Opting out of data requests:

You can contact us at any time to request details of personal information which we hold about you. You can change your personal information by contacting our Data Protection Officer, Chris Partner, via  e-mail or phone. Additionally, you may contact us to have your personal data erased under Article 17 of the GDPR 2018. This will usually be free of charge.

Do we use 'cookies'?

Yes, we use essential and non-essential cookies. Essential cookies can not be removed and are outlined below. If you opt in to the cookies banner at the bottom of the page when you first visit our website non-essential cookies will be stored on your browsing activities. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow).

We use cookies to compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.

In addition to our cookies consent banner, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, it won't affect your experience on the Freedom Funerals website.

We use the following cookies:

  • Load balancing cookies: to improve website performance (essential)
  • Google Analytics: for behavioural tracking to improve user experience (non-essential)

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your personal data unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users. We work with a third-party to deliver the Tributes and Donations page – please refer to Third-Party links for details. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

Our Tributes & Donations page is a third-party link which takes you a Freedom Funeral's page on the Funeral Guide website. This page is not covered under the Freedom Funerals privacy policy and you should refer to Funeral Guide’s privacy policy for more information.

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. We recommend that you read the Privacy Notice of any website that you visit from our website.

How does our site handle Do Not Track signals?

We honour Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioural tracking?

We allow third-party behavioural tracking to improve user experience. We use Google Analytics to track this information on our behalf and the data collected expires 14 months after collection.